Jacaranda Smiles (“JS,” “us,” “we” or “our”) has created this Privacy Policy (“Policy”) that describes how Jacaranda Smiles collects, uses, discloses, transfers, stores, retains or otherwise processes your information when you (whether in your individual or business capacity) access or use our Internet domains jacarandasmiles.com (our “Website” or “Site”).
We encourage you to read this Policy carefully for a complete description of our privacy practices relating to our Website, your rights with regards to your personal data and information about how you can exercise your rights with us. However, in general:
If you are in the United States, there are federal laws that may entitle you to additional disclosures and rights regarding the sharing of certain kinds of health related data. Those disclosures can be found in our HIPAA Notice of Privacy Practices and are not described in this Policy.
Note that our Website is hosted in the United States. If you are visiting this Website from outside of the United States, your information is being stored or processed in the United States where our data center and servers are located and operated. The United States may not have privacy laws that are as strong or comprehensive as the privacy laws in your own country.
In the course of performing our Services, we collect a variety of different kinds of personal data from a variety of different individuals. What information we collect and the purposes for which it is collected will depend on the context of our activities or the Service that is being performed. Therefore, just because this Policy lists a particular data collection practice does not mean that we have necessarily collected that data from you. Instead, please review the applicable disclosures below to learn about how we may have collected personal data from you depending on how you have interacted with us.
Note that all personal data that we collect, regardless of context of collection, may be used for the following purposes:
When you visit our Website, we may automatically collect the below personal data from you for the specified purposes.
Further, we may collect personal data from you in the form of cookies.
If you use our Website to create an account or to schedule an appointment for the first time:
Like many website operators, JACARANDA SMILES and its analytics vendors use server logs and automated data collection tools, such as browser cookies, pixel tags, scripts and web beacons. These tools are used for analytics purposes to enable us to understand how users interact with the Website and for advertising our services and organization on the Internet.
A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. There are several types of cookies:
We, our marketing partners, affiliates, and analytics or service providers use cookies and other similar technologies. We group the cookies that we collect into the following categories based upon their function (note that all types of cookies, as described above, may be found in each category):
| Category | Description |
| Essential Cookies | Essential cookies are sometimes called “strictly necessary” as without them we cannot operate and administer the Website. |
| Analytics or Performance Cookies | These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. |
| Functional or Preference Cookies | During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of the Website. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again. |
| Targeting or Advertising Cookies | These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. |
The Website allows third-parties to place cookies on your Internet-connected device in order to deliver advertisements based upon your web-browsing habits and history. Further, in order to provide interoperability and plug-ins from various social media websites (like Facebook), the Website allows these third-parties to place and collect cookies on your Internet-connected device. However, you can restrict the third-party collection of cookies through the instructions provided in the section How To Opt-Out Of Tracking And Restrict Cookies below.
We may use service providers to provide site metrics and other analytics services. These service providers may use cookies (see above); web beacons (also called clear GIFs or pixels), which are small blocks of code that allow us to measure the actions of visitors using Jacaranda Smiles’ sites; and other technologies to collect information, such as your IP address, identifiers associated with your device, other applications on your device, the browsers you use to access our sites and Services, webpages viewed, time spent on webpages, links clicked and conversion information (e.g., transactions entered into). This information may be used by Jacaranda Smiles and its service providers on behalf of Jacaranda Smiles to analyze and track usage of our sites and Services to determine the popularity of certain content and to better understand how you use our sites and Services.
We use Google Analytics on the Site to analyze how individuals use the Site. We will package up information about how individuals interact with our Site and send it to Google Analytics to be processed into reports. This information includes basic pageviews and visit data such as device type, operating system, and browser type. When Google Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using. If, at any time, you choose not to participate in the use of analytics software, please use your web browser’s available opt-outs as described in the section How To Opt-Out Of Tracking And Restrict Cookies.
We use remarketing and targeted advertising services through our marketing partners to advertise online. These vendors may show our ads on websites across the internet or use your information to show advertising for third parties.
We utilize Google advertising services on our Websites. Google uses cookies and other technologies for advertising purposes, including to show personalized ads. When you visit our Website, Google’s cookies and related technologies pass information about you to Google. Online identifiers (IP addresses, cookie IDs, mobile advertising IDs and other unique identifiers), your browsing and interaction information with our Website and information about your computer, device and web browser are all provided to Google and used for advertising purposes. For more information on how Google manages user data, please consult Google’s Privacy Policy.
If, at any time, you choose not to participate our advertising programs, please use your web browser’s available opt-outs as described in the section How To Opt-Out Of Tracking And Restrict Cookies.
In addition to cookies, we use other technologies to recognize and track visitors to Jacaranda Smiles’ websites. A web beacon (also known as a “tracking pixel” or “clear GIF”) is a clear graphic image (typically a one-pixel tag) that is delivered through a web browser or HTML email, typically in conjunction with a cookie. Web beacons allows us certain functionality, for example, monitoring how users move from one page within a website to another, to track access to our communications, to understand whether users have come to a website from an online advertisement displayed on a third-party website, to measure how ads have been viewed and to improve site performance.
These technologies may be used on our sites or in our emails to help us to deliver cookies, count visits, understand usage of our sites, campaign effectiveness and determine whether an email has been opened and acted upon.
These cookies are set by third parties whose content is embedded in Jacaranda Smiles’ websites (e.g., video). They may track your online activity in order to enhance your experience or assess the success of their application. We have no direct control over the information these cookies collect. Please review the third party’s privacy policy and privacy settings before clicking on embedded content in our site.
These plug-ins allow us to integrate social media functions into Jacaranda Smiles websites and may also be used for advertising purposes by those social media companies. If you visit our Site while logged into your social media accounts, information about your visit to our Sites, your social media identifier and information about your browser may be provided to those third-party social media companies. You should review the privacy policy of any social media entity with whom you have an account to learn about how they may use your data.
You can opt-out of the tracking of your online behavior by:
You can control and delete cookies through your browser settings through the following:
Please be aware that restricting cookies may impact the functionality of the Website. For example, refusing cookies will not allow Jacaranda Smiles to present the Website in your preferred language or remember your log-in information. Additional general information about cookies, including how to be notified about the placement of new cookies and how to disable cookies, can be found at www.allaboutcookies.org.
Alternatively, you may visit the U.S. Federal Trade Commission’s website www.consumer.ftc.gov to obtain comprehensive general information about cookies and how to adjust the cookie settings on various browsers.
Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking across websites. Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit, indicating that you do not wish to be tracked. However, there is no accepted standard for how a website should respond to this signal, so we do not take any action in response to this signal. Jacaranda Smiles does not have a mechanism in place to respond to DNT signals.
We may retain your personal data for a period of time that is consistent for us to perform our Services, as well as to comply with applicable law, applicable statute of limitations and our data retention practices. We may also retain your personal data as we believe is reasonably necessary to comply with legal process or governmental request, to detect or prevent fraud, to collect fees owed, to resolve disputes, to address problems, to assist with investigations, to enforce other applicable agreements or policies or to take any other actions consistent with applicable law. Cookies are stored on your own device.
You may opt-out of receiving marketing and promotional messages from us, if those messages are powered by us, by following the instructions in those messages. If you decide to opt-out, you will still receive non-promotional communications that are necessary in the performance of our Services.
By submitting your phone number in a web form or signing up for text alerts, you consent to receive transactional text messages (e.g., promos, cart reminders, account notifications) from JS at the number provided. Message frequency varies. Message and data rates may apply.
You can unsubscribe from our SMS program at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message you receive. You may receive one final text confirming your request. Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
This Policy applies only to our Website, and not to other companies’ or organizations’ websites to which we link from our Website. Jacaranda Smiles is not responsible for the privacy practices or the content of such websites or organizations, including any websites that may indicate a special relationship or partnership with us (such as co-branded pages or “powered by” or “in cooperation with” relationships). Other linked websites may collect personal data from you that is not subject to our control. To ensure protection of your privacy, always review the privacy policy of the websites you may visit.
We take reasonable measures, including administrative, technical, and physical safeguards, to protect your information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. We hold information about you at our own premises and with the assistance of service providers. Further public disclosure here of our security measures could aid those who might attempt to circumvent those security measures. If you have additional questions regarding security, please contact us directly using the information provided under Contact Us.
We may amend this Policy at any time by posting revisions on our Website. If we make any material changes in the way we collect or process your personal data, we will notify you by prominently posting notice of the changes on our Website.
To submit questions, you can contact us by e-mailing us directly at info@jacarandasmiles.com.
Monday 8:00 AM – 5:00 PM
Tuesday 9:30 AM – 6:00 PM
Wednesday 8:00 AM – 5:00 PM
Thursday 9:30 AM – 6:00 PM
Friday 8:00 AM – 5:00 PM
Saturday By Appointment Only
